Apache Tomcat service fails if running on a 64bit JVM

Our deployment platform is Windows 200x, 64 bit. Don't ask why - I too am a Linux fan boy. Anyway, installing tomcat as a service works, but trying to start said service fails. Turns out that unless you want to jump through a few hoops you need to install the 32bit JDK. (don't forget to update the windows environment variable and then open a new console to pick up the new environment variable ;))